It’s all about Passion!


19th MARCH 2021
Hotel Splendide Royal

General Meeting

Dress code: Smart Casual

13:30Welcome Coffee / Sponsors’ Time
14:00Welcome by President of Organizing Committee
Official Welcome by Mayor of Lugano
14:15Welcome by EHMA President
Presentation of New Members and Cornell draw by Peter Rogoff
Official Opening of the 47th Ordinary General Meeting by EHMA President
– Approval of the Minutes of the 46th AGM
– President annual report
– Financial, Auditors & Arbiters Reports
– Membership Situation
15:30Presentation Candidatures EHMA General Assembly 2022 and 2023
15:45Beekeeper Updates
16:00Coffee Break / Sponsors’ Time
16:30President of HOTREC – Jens Zimmer Christensen
16:50– Valérie De Corte, Global Alliance & Partnership Director at Ecole Hotelière de Lausanne
– Piotr Lipiec, Senior Business Development Manager Hotel TV Europe at Samsung
– Carlo Aquilano, Commercial Director at F.lli De Cecco
17:30Presentation of Best Practices 2019
17:50Introduction of Young EHMA Group & Presentation of Best Essay
18:10Members’ time and closing remarks

Accompanying persons


14:30Guided visit of the art exhibit “Monet, Cézanne, Van Gogh… Masterpieces from the Emil Bührle Collection” at the LAC and of the spectacular frescoes of the Church of Santa Maria degli Angioli followed by a delicious pastry tasting at the Grand Cafè al Porto

Welcome Reception

Dress code: Smart Casual

19:45Grand Hotel Villa Principe Leopoldo
20th MARCH 2021
Hotel Splendide Royal

Educational Day

Dress code: Smart Casual

08:00Wake-up Coffee
08:30Official Welcome by EHMA President
Introduction to the theme “It’s all about Passion!”; Speakers’ Keynotes
10:30Mind-Body Exercise
10:45Coffee Break / Sponsors’ Time
11:15Speakers’ Keynotes
12:25Standing Market Brunch
13:40Speakers’ Keynotes
15:10Coffee Break / Sponsors’ Time
15:40Music Performance
15:50Speakers’ Keynotes
16:35Groups Sharing Exercise
17:05Round Table with all speakers – Q&A session
17:30Thanks and Closing Remarks
17:35Music Performance
17:45End of the Educational Day

Accompanying persons


9:30Guided visit of the magnificent Museo Vincenzo Vela in Ligornetto followed by lunch at the historic wine cellars of Valsangiacomo Vini in Mendrisio

Gala Evening

Dress code: Black tie

19:45Hotel Splendide Royal